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欧派发力整装大家居 全面升级产品模式满足多元需求

发布于:2018-12-20 14:39

10月24日,以“整装待发 合赢未来”为主题的定制传奇与家装龙头联盟峰会于欧派总部圆满召开,欧派家居董事长姚良松与来自全国各地的近百位家装龙头掌舵人、意大利著名设计师赛乔共聚一堂,就中国家居家装的发展趋势进行一场关系未来的“高峰论道”。
 
On October 24, the Summit of Custom Legend and Leading Home Decoration Alliance was successfully held at the European Headquarters. Yao Liangsong, the chairman of the European Home Decoration Association, and Saiqiao, a famous Italian designer and leader from all over the country, gathered together to discuss the development trend of Chinese Home Decoration.
 
 
 
会上,欧派整装大家居的惊艳亮相,吸引了所有与会家装龙头企业的注意力和兴趣点,其突破现有发展模式掣肘的整装赋能模式也给正苦苦探寻发展路径的家装企业带来了一场及时雨,短短两天的探讨与洽谈,便有将近八成的与会家装公司毅然当场加入欧派整装大家居。此次联盟峰会,注定会成为家装家居行业的一个极其重要的节点,因为这一天,将彻底“颠覆”消费者及行业人士对装修的认知,一个全新的、成熟的发展模式已然蓄势起飞,家装家居变革大幕也将从此开启!
 
At the meeting, the spectacular appearance of Euro-style home decoration attracted the attention and interest of all leading enterprises participating in home decoration, and the mode of enabling them to break through the constraints of the existing development mode also brought a timely rain to the home decoration enterprises which are struggling to explore the development path. In just two days of discussion and negotiation, nearly 80% of the participating companies resolutely joined the Euro-style home decoration industry on the spot. Home Furnishing. This alliance summit is bound to become an extremely important node of the home furnishing industry, because on this day, it will completely "subvert" consumers and professionals'perception of decoration, a new and mature development model is ready to take off, and the curtain of home furnishing reform will also be opened!
 
 
 
 
 
整装和大家居业态完美融合
 
Perfect Fusion of Furnishing and Big Home
 
 
 
近年来,随着我国商品房销售面积增速出现回落,住房相关消费市场的增速放缓。未来能否保持高速增长,充满着极大的不确定性。尽管悲观的情绪在悄然蔓延,但可观的数据却让整个行业都清晰明白,增量市场依然强大,家装家居行业市场规模巨大,且保持持续增长的势头。但前提是如何擒获这头巨兽,按现有模式和状态必然无功而返,家装痛点明显、套路多,严重透支了顾客信任度。同时,家装流程长、步骤多和难以实现标准化等槽点也严重制约了家装企业整装模式的自我生长;大部分家居企业触及整装板块则缺少施工管理和完整产品供应链这些核心硬件,这就需要家装家居企业顺应消费升级趋势进行经营观念升级、渠道升级、模式升级。
 
In recent years, with the decline of sales area of commercial housing in China, the growth rate of housing-related consumer market has slowed down. Whether we can maintain high-speed growth in the future is full of great uncertainty. Despite the pessimistic mood spreading quietly, the considerable data make it clear to the whole industry that the incremental market is still strong, the home furnishing and home furnishing industry market is huge, and maintains the momentum of sustained growth. But the premise is how to capture this huge beast, according to the existing mode and state, it will inevitably be ineffective to return, home decoration pain point is obvious, many routines, seriously overdrawn customer trust. At the same time, the long process, many steps and difficult to achieve standardization also seriously restrict the self-growth of the home decoration enterprise's whole assembly mode; most of the home decoration enterprises touch the whole assembly plate and lack the core hardware of construction management and complete product supply chain, which requires the home decoration enterprise to upgrade its management concept, channel and mode in accordance with the trend of consumption upgrading.
 
 
 
欧派整装大家居,因而顺势而生。“欧派整装大家居的赋能模式,不同于传统家装公司的完全垂直模式和互联网家装公司的平台/不完全垂直模式,整装大家居是设计+产品+施工三要素最好的组织形式。为消费者提供完整的家居解决方案,使家装真正成为一种简单、直接的消费,是必然的不二选择。”欧派家居营销副总裁刘顺平对欧派整装大家居模式抱有十足的自信和自豪。
 
The Europeans were born as a result of their large homes. "The empowerment mode of Europeans'home decoration is different from the traditional vertical mode of home decoration company and the platform/incomplete vertical mode of Internet home decoration company. The best organizational form of the three elements of design+product+construction is the whole home decoration company. To provide consumers with a complete household solution, so that home furnishings really become a simple, direct consumption, is the inevitable choice. Liu Shunping, Vice President of Euro-style Home Marketing, has full confidence and pride in Euro-style home decoration mode.
 
 
 
“利用欧派品牌影响力和全屋定制能力,进行家装供应链整合,与当地TOP家装公司形成资源互补(产品+服务)、强强联合,共同致力于实现‘所见即所得’的空间解决方案,更好的满足消费者个性化定制整装的家装消费需求。”峰会现场,刘顺平给欧派整装大家居下了一个这样的注脚。
 
"Utilize European brand influence and household customization capability to integrate the supply chain of household decoration, form resource complementarity (product + service) and strong alliance with local TOP household decoration company, and work together to realize the"WYSIWYG"space solution to better meet consumer demand for personalized customized household decoration." On the spot of the summit, Liu Shunping made such a note to the Europeans.
 
 
 
作为承载欧派长远发展目标的新模式,欧派寄予了厚望和投入,经过近半年的市场试点验证,欧派整装大家居模式已然打磨成熟,并拥有绝对的竞争优势。来自长沙的新浪装饰总经理余超至今依然十分感慨当初选择了欧派整装大家居。对他来说,整装大家居给他带来的“客单值显著提高、利润明显提振、客户群从中低端迈入中高端、欧派品牌背书提升团队信心和市场竞争能力”等四个直观的赋能效果。
 
As a new mode of carrying the long-term development goals of Europeans, Europeans have placed great expectations and investment. After nearly half a year of market pilot verification, the Europeans'integrated residential mode has been polished and mature, and has absolute competitive advantages. Yu Chao, general manager of Sina Decoration from Changsha, is still very impressed by the choice of European-style home decoration. For him, the four intuitive empowerment effects brought to him by the whole big house are "remarkable increase in customer unit value, distinct boost in profits, customer groups from the middle and low end to the high end, European brand endorsement to enhance team confidence and market competitiveness".
 
 
 
全面升级产品模式满足多元需求
 
Fully upgrade product model to meet multiple needs
 
 
 
“以室内设计空间思维为基准,融合产品研发思维;以用户需求为核心,从研发源头进行专业的主材产品搭配,空间衔接,旨在为消费者提供一站式空间解决方案。”会上,欧派集团家居产品研发中心副总经理邵佳就与会家装龙头企业和媒体非常关心的欧派整装大家居产品体系作出了详尽阐述。
 
"Take the space thinking of interior design as the benchmark, integrate the product development thinking; take the user demand as the core, carry on the professional matching of main products from the source of research and development, space connection, aiming at providing one-stop space solution for consumers." At the meeting, Shao Jia, deputy general manager of Europa Group's home product research and development center, elaborated in detail on the Europa's home decoration product system, which is of great concern to leading enterprises and media.
 
 
 
欧派整装大家居将以用户思维主导,从消费者需求出发,研发对用户的身心均有良好的亲和性与匹配性的家居用品,并以“轻装修,重装饰”为原则,避免装修过度,下降定制产品的比例,重视生态与环保,产品包配比将更切合用户的实际情况。除此之外,还将保留欧派追求完美细节的一贯准则,灵活多变,实现产品与空间风格统一、功能协调,全方位满足个性化需求。
 
Euro-style home decoration will be user-oriented thinking, starting from consumer demand, research and development of household goods with good physical and mental affinity and matching for users, and take "light decoration, heavy decoration" as the principle, avoid over-decoration, reduce the proportion of customized products, pay attention to ecology and environmental protection, product package ratio will be more in line with the actual situation of users. In addition, it will retain the Europeans'consistent criterion of pursuing perfect details, be flexible and changeable, realize the unity of product and space style, coordinate function, and meet the individualized needs in an all-round way.
 
 
 
相比其他整装模式,在邵佳看来,欧派整装大家居还具有“八大空间专业产品搭配、系统性开发从研发源头掌控匹配性,软件无缝衔接以及标准化+微定制模式确保出图速度和效果”三大特别优势。另外,欧派整装大家居的产品研发并不局限于产品的功能性需求,而进一步延展到消费者对产品的社会性和情感性需求方面,这也是整装大家居的另一个“杀手锏”。
 
Compared with other modes, in Shao Jia's view, Europeans have three special advantages, namely, "eight major space specialty products collocation, systematic development control matching from the source of R&D, seamless software cohesion and standardization + micro-customization mode to ensure the speed and effect of drawing". In addition, the research and development of Europeans'home decoration products is not limited to the functional needs of products, but further extended to consumers' social and emotional needs for products, which is another "killer magic" for home decoration.
 
 
 
“双龙行动”誓闯增长新路径
 
"Shuanglong Action" Swears to Break New Path of Growth
 

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