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定制化手机或将成三星未来方向

发布于:2018-12-20 14:33

近日,三星宣布将加速进入中端市场,并推出市面上第一款的4摄像头手机产品。
 
Recently, Samsung announced that it will speed up its entry into the mid-end market and launch the first 4-camera mobile phone product on the market.
 
 
 
值得注意的是,此次三星也特别针对中国市场推出了“定制版”,即中端智能手机系列GalaxyA。而与苹果的高价策略不同的是,三星拉低了新款手机的售价。
 
It is noteworthy that Samsung also launched a "customized version" specifically for the Chinese market, namely the mid-range smartphone series Galaxy A. Unlike Apple's high-priced strategy, Samsung lowered the price of the new phone.
 
 
 
 
 
三星电子移动通信部门总裁高东真表示:“三星深度剖析年轻消费者的需求,专为他们带来了拥有后置四摄像头的GalaxyA9s,和拥有时尚外观设计的GalaxyA6s。三星也将由此以更快的创新速度,满足更多消费者的细分需求。”
 
Samsung Electronics Mobile Communications President Gao Dongzhen said: "Samsung has deeply analyzed the needs of young consumers, bringing them Galaxy A9s with four rear cameras and Galaxy A6s with fashion designs. Samsung will thus meet the needs of more consumers with faster innovation speed.
 
 
 
业内人士认为:“从三星这次在手机上的动作来看,其在中国市场的定位和策略已有变化。除了高端领域之外,三星加快进入中低端市场。同时,三星更注重细分市场,其低价策略也将对中国手机市场带来冲击,定制化手机可能成为三星未来的方向。”
 
Industry insiders believe that "Samsung's position and strategy in the Chinese market have changed from its action on mobile phones. In addition to the high-end sector, Samsung has accelerated its entry into the low and medium-end market. At the same time, Samsung pays more attention to market segmentation, and its low-price strategy will also have an impact on China's mobile phone market. Customized mobile phones may become Samsung's future direction.
 
 
 
据悉,此次三星推出的GalaxyA9s是目前市面上后置镜头最多的手机,而GalaxyA6s则是专门为中国新兴消费群体定制的。
 
It is reported that the Galaxy A9s launched by Samsung is currently the most rear lens mobile phone on the market, while the Galaxy A6s is specially tailored for China's emerging consumer groups.
 
 
 
三星内部人士表示,此次三星推出中端新品的售价均没有出现上涨,且部分还有调低,但都有较大变化和创新,这意味着三星的创新不仅仅局限在高端产品,而是会覆盖到更广的产品线当中。
 
Samsung insiders said that the price of Samsung's mid-end new products did not rise, and some of them were lowered, but there were significant changes and innovations, which means that Samsung's innovation is not limited to high-end products, but will cover a wider product line.
 
 
 
三星加速在中端市场发力,与近期其面临的市场环境有关。近年来,中国市场的环境发生了很大变化,三星的地位也在改变。赛诺刚刚发布的2018年三季度手机整体市场销量排名显示,三星三季度在中国市场的销量为123万部,市场份额为1.1%,有一定下滑,但其排名反而上升,排在了中国市场的第9位。不过,在2012年三星手机曾经排名中国市场第一。如今,在华为、小米等中国品牌快速抢占市场之时,三星在中端领域的缺失,被外界认为是其销量下滑的重要原因之一。
 
Samsung has accelerated its efforts in the mid-end market, which is related to the market environment it is facing recently. In recent years, great changes have taken place in the environment of the Chinese market, and Samsung's position has also changed. Sano just released the overall market sales ranking of mobile phones in the third quarter of 2018, showing that Samsung's sales in China in the third quarter were 1.23 million units, with a market share of 1.1%, which declined to a certain extent, but its ranking rose, ranking ninth in the Chinese market. However, in 2012, Samsung Mobile once ranked first in the Chinese market. Nowadays, when Chinese brands such as Huawei and millet quickly seize the market, the lack of Samsung in the mid-end area is regarded as one of the important reasons for its decline in sales.
 
 
 
通信业专家康钊认为:“三星正试图通过创新品在全渠道发力,在巩固高端市场的同时,借中国消费电子产业的转型升级,扩大在中低端市场的份额,以重夺市场地位。此次三星发布的四摄手机A9s是三星的一大创新,三星试图借此在当下竞争激烈的市场收复失地,抢占苹果正在丧失的份额,但这一产品能否获得市场青睐,还需观察。如果其市场表现良好,三星后续的旗舰机都会采用四个摄像头的配置。以三星的品牌溢价,此次新品的售价低于市场预期,可见三星对中国市场依旧是非常重视的”
 
According to Kang Zhao, an expert in telecommunication industry, "Samsung is trying to strengthen the high-end market through innovative products through all channels, while consolidating the high-end market, it is also taking advantage of the transformation and upgrading of China's consumer electronics industry to expand its share in the low and middle-end market in order to regain its market position. Samsung's A9s is a major innovation of Samsung. Samsung is trying to regain its lost share in today's fiercely competitive market, but it remains to be seen whether this product will win market favor. If its market performance is good, Samsung's follow-up flagship aircraft will be equipped with four cameras. With Samsung's brand premium, the price of this new product is lower than the market expectations, which shows that Samsung still attaches great importance to the Chinese market.
 
 
 
在战术上,三星曾以机海战术获得了成功,覆盖了从200元到上万元的广阔产品线,让其在全球市场占据重要地位。而后,在市场激烈的竞争中,三星开始大规模削减机型。如今,三星在战术上也进行了调整。
 
In terms of tactics, Samsung has been successful in air-sea tactics, covering a wide range of product lines ranging from 200 yuan to tens of thousands of yuan, making it an important player in the global market. Then, in the fierce competition in the market, Samsung began to reduce the model on a large scale. Today, Samsung has also made tactical adjustments.
 
 
 
对于三星的定位及战术,康钊认为:“过去三星手机在中国市场以高端为主,今年同步发力中低端市场。从三星最新推出的中档手机三星A9s和千元机三星A6s来看,其加快抢占中低端市场,同时挖掘年轻消费群体的购买力。三星正试图重新以‘机海战术’获得市场,预计三星还会持续大量推出A系列手机。”
 
Regarding Samsung's positioning and tactics, Kang said, "In the past, Samsung mobile phones were mainly high-end in the Chinese market. This year, Samsung launched a synchronized effort in the middle and low-end market. Samsung's latest mid-range mobile phones Samsung A9s and 1000 yuan Samsung A6s show that Samsung has accelerated its seizure of the low-end market, while tapping the purchasing power of young consumers. Samsung is trying to regain market share with "Aircraft-Sea Tactics", and it is expected that Samsung will continue to launch a large number of A-series mobile phones.
 
 
 
值得注意的是,近日,三星还透露将在2019年上半年推出UFS3.0商用产品,2020年将推商用LPDDR5内存,并在明年较早地推出5G手机。
 
It is worth noting that Samsung also announced recently that it will launch UFS 3.0 commercial products in the first half of 2019, LPDDR5 memory in 2020 and 5G mobile phones early next year.
 
 
 
“5G时代,很多手机厂商在中国市场迎来新的机会,三星也在5G做了很多储备,并试图在全球最早研发出成熟的5G手机,依靠运营商的集采占领一定先机。”业内人士如是说。
 
"In the 5G era, many mobile phone manufacturers are facing new opportunities in the Chinese market. Samsung has also made a lot of reserves in 5G, and tried to develop a mature 5G mobile phone as early as possible in the world, depending on the collection and acquisition of operators to seize certain opportunities." Industry insiders said so.
 
 
 
相关阅读:三星高东真:重振中国市场为用户打造因地制宜的产品
 
Relevant reading: Samsung Gao Dongzhen: Revitalizing the Chinese market and creating products tailored to local conditions for users
 
 
 
上周三星在西安举办了面向年轻人群的Galaxy A系列新品发布会,现场三星电子移动通信部门总裁高东真亲自登台助阵,这对于一款中端产品的发布会来说实属少见。
 
Last week, Samsung held a Galaxy A series new product launch for young people in Xi'an. On the spot, Gao Dongzhen, president of Samsung's electronic mobile communication department, personally took the stage to help, which is rare for a mid-end product launch.
 
 
 
说到这次的产品,一款是三星首款后置四摄手机Galaxy A9s,另一款则是专为中国消费者定制的Galaxy A6s。据了解,此次推出的Galaxy A6s完全由国内团队操刀,满足中国年轻消费群体对手机的需求。对此,新浪科技对高东真进行了专访,深入了解了三星在中国市场改变与对未来的发展构想。
 
Speaking of this product, one is Samsung's first rear-mounted four-camera cell phone Galaxy A9s, and the other is a custom-made Galaxy A6s for Chinese consumers. It is understood that the Galaxy A6s launched by the domestic team knife, to meet the needs of young Chinese consumers on mobile phones. In response, Sina Technologies conducted an exclusive interview with Gao Dongzhen to gain an in-depth understanding of Samsung's changes in the Chinese market and its vision for future development.
 
 
 
创新不止于旗舰产品
 
Innovation goes beyond flagship products
 
 
 
我们先来看看这次发布的两款产品Galaxy A9s和Galaxy A6s。这两款产品均属于Galaxy A系列,在三星的产品线定位中,Galaxy A系列的一直是面向年轻群体的。
 
Let's take a look at the two products Galaxy A9s and Galaxy A6s released this time. Both products belong to the Galaxy A series. In Samsung's product line positioning, the Galaxy A series has always been geared to young people.

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